How product personalization connects with new customers.
Find out how MEA worked with Hot Wheels™ and Barbie™ to reach new customers.
It's no secret that product personalization is a driver of growth for many businesses today. Fans love to create custom products using their favorite brand. But for photo retailers, product personalization helps with access to new audiences and customers.
Taking advantage of our photo personalization capabilities, we were recently selected to work with Mattel's Hot Wheels™ and Barbie™ brands - quickly delivering joyful customer shopping experiences for a wide range of licensed products.
As a result, new and loyal Hot Wheels™ and Barbie™ fans can now enjoy innovative personalized products - along with order and customer growth for our brands and partners.
