How Walgreens grew revenue per customer 6x.
Learn how Walgreens’ app strategy drives customer engagement.
Leading retailers today are highly connected. Apps and cloud-based innovation engage customers and drive growth. But this wasn’t always the case. In 2012, when US Pharmacy chain Walgreens first approved MEA to connect to its stores, Walgreens was trying something new.
Today, Walgreens’ digital ecosystem is essential to its growth. So much so that Harvard Business Review reported on Walgreens’ success, saying, “immensely popular applications such as Printicular from MEA... enhance overall customer engagement”. According to HBR, customers at Walgreens’ stores who have also used the web or mobile channels generate “six times” the revenue compared to regular walk-ins.
A well-crafted digital strategy - which blends technology, growth solutions, and creativity - has become essential for retail success. Executed effectively, it opens up new opportunities and creates exciting economic possibilities. By leveraging this essential element, retailers can unlock hidden potential and drive growth like never before.
