Recipe for success: McDonald’s & Fujifilm CA.
Find out how we co-created with Fujifilm to reach new customers through a $30 million McDonald's giveaway.
When Fujifilm Canada asked for innovative ways to drive customer growth, we already had something cooking... McDonald's.
Securing the deal for our brand Photo Prints+ to participate in McDonald's Monopoly campaign, we signed up to give-away CA$30 million in prints and gifts to McDonald's customers.
Our strategy was to create value for McDonald's customers through innovative product marketing, and within days of the Monopoly campaign launch, prize code redemptions were strong.
By co-creating with Fujifilm and McDonald's, MEA increased print orders and created a joyful experience for every customer. Customer's carts had a wide range of photo and value-add products, all of which were made in Canada by Fujifilm.
